Since 2002, the Industrial Designers of Edmonton Association is a non-profit organization dedicated to the development of an exciting and strong design community in Edmonton, and its surrounding areas. Founded from a belief in the benefits of collaborative design and a commitment to the contribution of positive design in society, IDEA partners in projects with local cultural organizations, designers, manufacturers and retailers, government agencies and educational institutions. Through yearly exhibitions, lectures, and professional collaborations IDEA is committed to the representation and awareness of the Design profession to local business, government, education, the media and the general public.